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Focal Point Demo


It’s the message, not the medium. But what a medium! Video marketing has always been a potent tool for telling a story, demonstrating a product and making just about anything more fascinating to customers. Well guess what? It still is.


Based out of Indianapolis, Focal Point was founded on the strength of its HD video production and video marketing services. And we continue to build our clients’ business with the attention-getting power of this versatile medium.

Bar Keepers Friend Poster Frame

TV Commercials



Bar Keepers Friend was originally manufactured in 1882 as a cleaning agent in powdered form. This formulation is still manufactured today. It was invented by chemist George William Hoffman in Indianapolis, Indiana. The product was originally sold to bars in Indianapolis and Hoffman asserted in a patent application that the name had been used since January, 1887.


The Bar Keepers Friend logo represents the swinging doors of a saloon. According to the president of SerVaas Laboratories, Paul SerVaas, although some people complained during Prohibition, “the name was never changed. It’s been Bar Keepers Friend since 1882”.


Focal Point Marketing partnered with SerVaas Laboratories to write and produced a campaign of TV commercials to promote a new spinoff product from their popular Bar Keepers Friend cleaning agent in power form called Bar Keepers Friend Multipurpose Cooktop Cleaner.   




Van Ausdall and Farrar

Van Ausdall and Farrar Marketing Video


Van Ausdall and Farrar is an industry leader in optimizing information, communication and innovation for businesses large and small. In fact, we’ve been helping companies be more productive, cost-effective and successful by doing just that for over a hundred years.


Our focus on local service, combined with the wide range of technology products and services we offer make it easy for your business to manage your information and communication processes. We’re especially proud of our reputation for innovation, which enables us to help you stay ahead of the changes in technology impacting your business today.


That innovation has always been driven by our commitment to meet the evolving needs of our customers. When you partner with Van Ausdall and Farrar, we’ll utilize our proven assessment process to learn the ins and outs of your business. This enables us to fully understand your needs before we make a single recommendation.


Van Ausdall and Farrar

21st Century Scholar

Whiteboard Animation

Indiana Commission on Education

21st Century Scholar



Focal Point worked with The Indiana Commission on Education to develop a creative whiteboard animation presentation that would Engage, Educate and Entertain incoming college freshman students about the 21st Century Scholarship program.  Working together with key individuals at the Indiana Commission on Education Focal Point developed  scripts for a series of whiteboard animation videos, each approximately 9 minutes in length.  Following script approval our animation team began creating the whiteboard animation images and illustrations that would education teenagers across the state of Indiana about the scholarship opportunities available to them and the qualifications to receive the benefits.  The animations provided key information on ” College Success 101″, Estimating College Cost”  and “Paying for College 101”.  The whiteboard animation style makes it possible to communicate complex information in an easy to understand presentation with engaging content and entertaining visuals.

Quest Packaging




Quest Safety Products Amazon Sales Marketing Project.




Project Goals

Focal Point engaged with Quest Safety Products. We were tasked with developing a strategy to improve Amazon rankings, create higher visibility and create overall brand awareness on their Amazon sales channel.


Focal Point worked with Quest Safety Products and produced marketing material that included the design and layout of sales information cards, a strategic series of product photography and product demonstration videos to highlight both the quality and the features of each product.

Marketing Strategy, Brand Management, Copywriting, Graphic Design, Product Photography, Video Production



Focal Point created brand elements consistent with the company brand and produced sales information cards designed to be distributed with the purchased products on Amazon.com.  The product photography and demonstration videos positioned their products ahead of the competition and increased product visibility by 65%.


Quest Safety Product Boot Covers Amazon.com



Focal Point worked with Andretti Autosport to share the story relationship between the Andretti team and Dickinson Fleet Services.  The focus was on the importance of having a valued team taking care of the transport fleet and how this relationship contributed to the success of both teams.


At Dickinson Fleet, we understand that the Andretti team needs to get its racing cars turned around quickly. One failure in one of the trucks or one of the trailers, and it could really hurt things – big time. There are certain things that have to be at the race track on time for their team. That’s why keeping their trucks on a regular regular maintenance schedule is critical. If the trucks are late, then things start backing up. It’s a snowball effect. It can create chaos. Our goal is to prevent these situations by having as much foresight as possible.


Safety is a BIG DEAL for the Andretti team. As Michael Andretti mentions, comparing the cars that his dad drove, to the cars that he drove, to the cars they’re racing today – it’s amazing how far things have progressed. Technology in the mobile maintenance and repair field is much the same way. That’s why we’re committed to staying up to date with the latest trends and offering our customers things like our mobile app that make requesting/monitor service just a few clicks away.



As the Andretti team mentions, we see our relationship as a TRUE PARTNERSHIP. We love having clients who feel like they can trust us and understand our commitment to providing the highest standard of service out there. As mentioned in the video, this partnership worked out particularly well because the Andretti race shop is just down the road from one of our location which has turned out to be absolutely amazing. As it turned out, it was a no brainer to be able to work with them.
It truly has been a great partnership since day one. With the Andretti team having 14 trucks on the road, giving them ONE contact and ONE phone number for all maintenance needs has been a different maker. We truly appreciate that they say it feels great knowing that they’re getting the best service out there in the industry. If they have a problem, our goal is to always get on it as soon as possible and fixed right away.

Since Dickinson has come on board, the Andretti team has had 2 Indy 500 wins. As Michael mentions, everything counts and it all plays a roll into their success. When these races are going on, it’s everything coming together. It’s not just one thing.
Much like the awesome folks at Andretti Autosport, we hope they’ll be a part of our family for a long time to come.  In fact, we were honored to recently extend our multi-year partnership with this incredible company.