Copywriting

Copywriting

There are so many areas of expertise that go into creating a great campaign, teamwork is essential. That’s why Focal Point is built on collaboration between talented individuals who specialize in their craft.

We understand your company, products and services are unique. Your brand voice should be just as distinctive. Focal Point ensures that your message will be brought to life in the right way, using the right tone, by matching you up with the right writer. The important part is understanding the difference between writing for video and writing for print.  They are different mediums and information is absorbed differently for each.  Enough said.