Focal Point worked with The Indiana Commission on Education to develop a creative whiteboard animation presentation that would Engage, Educate and Entertain incoming college freshman students about the 21st Century Scholarship program. Working together with key individuals at the Indiana Commission on Education Focal Point developed scripts for a series of whiteboard animation videos, each approximately 9 minutes in length. Following script approval our animation team began creating the whiteboard animation images and illustrations that would education teenagers across the state of Indiana about the scholarship opportunities available to them and the qualifications to receive the benefits. The animations provided key information on ” College Success 101″, Estimating College Cost” and “Paying for College 101”. The whiteboard animation style makes it possible to communicate complex information in an easy to understand presentation with engaging content and entertaining visuals.
Animation, Copywriting, Marketing, video