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VIDEO MARKETING

VIDEO MARKETING

Focal Point worked with Andretti Autosport to share the story relationship between the Andretti team and Dickinson Fleet Services.  The focus was on the importance of having a valued team taking care of the transport fleet and how this relationship contributed to the success of both teams.

 

At Dickinson Fleet, we understand that the Andretti team needs to get its racing cars turned around quickly. One failure in one of the trucks or one of the trailers, and it could really hurt things – big time. There are certain things that have to be at the race track on time for their team. That’s why keeping their trucks on a regular regular maintenance schedule is critical. If the trucks are late, then things start backing up. It’s a snowball effect. It can create chaos. Our goal is to prevent these situations by having as much foresight as possible.

FOCUS ON SAFETY

Safety is a BIG DEAL for the Andretti team. As Michael Andretti mentions, comparing the cars that his dad drove, to the cars that he drove, to the cars they’re racing today – it’s amazing how far things have progressed. Technology in the mobile maintenance and repair field is much the same way. That’s why we’re committed to staying up to date with the latest trends and offering our customers things like our mobile app that make requesting/monitor service just a few clicks away.

A TRUE PARTNERSHIP

 

As the Andretti team mentions, we see our relationship as a TRUE PARTNERSHIP. We love having clients who feel like they can trust us and understand our commitment to providing the highest standard of service out there. As mentioned in the video, this partnership worked out particularly well because the Andretti race shop is just down the road from one of our location which has turned out to be absolutely amazing. As it turned out, it was a no brainer to be able to work with them.
It truly has been a great partnership since day one. With the Andretti team having 14 trucks on the road, giving them ONE contact and ONE phone number for all maintenance needs has been a different maker. We truly appreciate that they say it feels great knowing that they’re getting the best service out there in the industry. If they have a problem, our goal is to always get on it as soon as possible and fixed right away.

Since Dickinson has come on board, the Andretti team has had 2 Indy 500 wins. As Michael mentions, everything counts and it all plays a roll into their success. When these races are going on, it’s everything coming together. It’s not just one thing.
Much like the awesome folks at Andretti Autosport, we hope they’ll be a part of our family for a long time to come.  In fact, we were honored to recently extend our multi-year partnership with this incredible company.

Project:

Andretti Autosport Case Study Video

Category

Marketing, video

Tags

Andretti, Case Study, Dickinson Fleet Services, Safety, Service