Most of us are stress junkies. Especially if we run a company or own a business. It goes along with a fast-paced life.
Stress gives us a rush and makes us temporarily more alert, which in turn, helps us achieve a high productivity level. But this stressed state of mind is not only temporary, but also very left-brained.READ MORE
More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take.
At FocalPoint, we think the key to making the best decision about the road less travelled, the road not taken, or the fork in the road is NOT the crucial part of your journey. We think that first you have to SEE the fork, and recognize it for what it is.
That’s a huge thing in marketing and communications strategy. Many, many organizations misstep by failing to see that there is a critical decision to be made at a particular juncture — and do not understand the importance of the fork in the road.
How does one develop the insight to take the right path? At FocalPoint we set out these reminders for ourselves:
Recognizing the significant, life-altering twists in your company’s path is difficult. It helps having a company by your side to help you anticipate change.
Together, we can decide which new direction to take to forge ahead.