June 6, 2016 In Brand Development, Branding, Business
In 3… 2… 1…
You’ve got less than 5 seconds to pique someone’s interest enough to click on your link.
The first few sentences of any presentation determine whether your idea gets heard.
Studies show that each of us has to connect on some level with any new idea or product at least three times before we are willing to give it a chance with our pocketbook.
How does the information above square with your marketing campaign?
Here are basic questions to ask before you launch any new marketing campaign:
- What need does this fulfill?
- Are there typos?
- Is the idea sexy?
- Is the design compelling?
- Is it this offer too good to be true?
You can’t blame your prospects for ignoring you. You’ve got to know the game and cut to the chase differently, faster, and most importantly, memorably.
Stand apart from the crowd in a way that is memorable. And timely. Then you will be heard above the fray.