B2B print revenue is in steep decline as more and more businesses communicate to other businesses using digital. That’s old news but still a little threatening to more established, fiscally conservative businesses. So here’s a new way of thinking about digital communication buys:
We’ve all had the experience of a brilliant idea tickling our brain that we just aren’t sure how to make happen.
Could be a new use of an old product that might just jump start your sales. Or a new invention your company has been testing, but no one is quite sure how to launch. Or what market segment to approach. Or how to direct the right eyes in the right way.
Social media posts have matured since becoming a thing a decade or so ago – or should have – to take advantage of the ongoing changes to Google Search and others.
Since every search on Google is composed of key words and phrases, each a request for information, the goal of search is to supply a well-targeted, satisfying answer to those queries.
There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.
Email is the most basic of media tools, yet it’s one of the most under-appreciated. We depend on it to get important information out there. But we don’t think about using it wisely, let alone creatively.
You already know that Amazon Prime Day is a big retail shopping day for Amazon. Maybe you also noticed that more and more retailers are getting on the bandwagon, offering special pricing of their own on the same day.