Business relationships are actually quite similar to romantic ones. Both thrive on attention. The more positive, the better. The more consistent, the better… with an occasional unexpected perk.
Flowers for no reason would be the romantic metaphor. One printing company we enjoy working with would, for no discernable reason, occasionally give us a printing job for free. “Thanks for being one of our favorite customers,” was the stated reason.
Wow, we thought, how cool is that? Interestingly, that printing company only had to offer that perk once in a blue moon. Because it made a lasting impression. Obviously, we enjoyed the sentiment. And the perk. Of course, we wanted to keep being that favorite customer. So we gave them more of our business.
In social media, you can do something very similar.
And for lots less.
All it takes is time and intention. It all boils down the organization’s commitment to sustaining excellent relationships with clients and prospects. And the key to that?
Romancing the client:
- Frequent reminders about how important they are to you
- The occasional perk
- Use client examples of great work on social media
- Send those posts to your client – with feedback when appropriate
While FocalPoint knows it’s important to keep up traditional communication and PR, we also believe our clients should also be romancing their relationships through online forums
- Website updates
- Frequent blogs and vlogs
- Use the NOTES application in Facebook to create a special, limited-time “friends and family” promotion, tag friends and clients and ask them to pass along your exclusive deal.
- Tweet out contests, shout out to loyal customers and promote events. (And don’t forget to retweet loyal customer tweets.)
- Name drop on LinkedIN shares
Interesting conversations are happening all the time, so why not participate in a very visible way that says to your clients, “I really like you and you are the heart of our business.”
Join as many groups on LinkedIN as you can that are related to what you sell and post a question or a tip on a regular basis. Client name drop (it’s free and it works wonders!)
- Mention a client If you have a blog or e-newsletter
- Post a client announcement to your Linked-In groups with a link whenever you release a new issue or blog posting.
- You’ll look great to lots of business people
- …and so will your client.
Romance isn’t dead. It’s on line and doing fine!