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Focal Point Demo


It’s the message, not the medium. But what a medium! Video marketing has always been a potent tool for telling a story, demonstrating a product and making just about anything more fascinating to customers. Well guess what? It still is.


Based out of Indianapolis, Focal Point was founded on the strength of its HD video production and video marketing services. And we continue to build our clients’ business with the attention-getting power of this versatile medium.

Bar Keepers Friend Poster Frame

TV Commercials



Bar Keepers Friend was originally manufactured in 1882 as a cleaning agent in powdered form. This formulation is still manufactured today. It was invented by chemist George William Hoffman in Indianapolis, Indiana. The product was originally sold to bars in Indianapolis and Hoffman asserted in a patent application that the name had been used since January, 1887.


The Bar Keepers Friend logo represents the swinging doors of a saloon. According to the president of SerVaas Laboratories, Paul SerVaas, although some people complained during Prohibition, “the name was never changed. It’s been Bar Keepers Friend since 1882”.


Focal Point Marketing partnered with SerVaas Laboratories to write and produced a campaign of TV commercials to promote a new spinoff product from their popular Bar Keepers Friend cleaning agent in power form called Bar Keepers Friend Multipurpose Cooktop Cleaner.